خلاصة:
Artwork, including film, is a tool to represent and identify discourses in any society. Cinemas of various genres, including social, drama, sacred defense or war, have serious, transcendental contexts that reflect the qualities of social relationships and the daily lives of people. This study seeks to study the representation of the social relations commodity in cinema in the 1980s and 1990s. The conceptual framework is inspired by the ideas of Marx, Lukacs and Polanyi who have long been concerned with the domination of commodity logic and market relations over the social sphere of the modern world. Five of the films were purposely selected and reviewed. The findings show that in all the films studied and in different genres the dominance of commodity logic and market system values in individual, social, emotional, and so on relationships is evident and the social and ethical spheres are dominated by economic logic and favorable intentions. But the most common in the social and sacred genres has been the emphasis on differences in samples of the two genres.
ملخص الجهاز:
Representing the Commodification of Social Relations in Cinema Films 1 2 Mahmood Mayert Panahilimi, Department of Sociology, Allameh Tabataba'i University Elahe Baghernejad Master of Arts in Cultural and Media Studies, Faculty of (Scientific-Research) Humanities, Islamic Azad University, Tehran West Branch Vol. 26, No. 2: 171-199 Shapa 9082-0808 Indexed in ISC Received: 2019/03/29 Accepted: 2019/12/03 Abstract Artistic works, including cinema films, are considered tools for representing and identifying discourses in any society.
The findings indicate that in all the films studied and in various genres, the dominance of commodity logic and the values of the market system in individual, social, emotional relationships, etc.
In the context of Iranian society, where ethical, humanistic, and religious matters have always been an important framework for defining social relations, the dominance of commodity logic and cost-benefit analysis can be evidence of major changes in the intellectual and behavioral system of people, the investigation and contemplation of which, along with its determining factors and social, political, and ethical consequences, is of great importance.
Theoretical Foundations Many scholars and thinkers, including Marx, Lukács, Simmel, Polanyi, and others, have long addressed the issue of the dominance of commodity logic and market relations over the social sphere of the modern world.
Film Analysis Commercialization of life, conflict between family values and market values, decline in norms of trust The story of Dog Killing takes place in the late Iran-Iraq War, when Iranian society is transitioning from a military and wartime situation to a situation of reconstruction and promotion and dominance of speculative activities.
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