خلاصة:
Assuming the key role of radio and television in the process of revitalizing Iranian-Islamic civilization, the present research aims to investigate the propellants and factors affecting this mission. The goal is to identify, rank and analyze the key factors that have an impact on the role of the national media in the path of revitalizing Iranian-Islamic civilization. The results of this research, which were conducted based on library studies and the use of Micmac software, indicate that among the 27 factors that generally affect the performance of radio and television in the path of reviving the Iranian-Islamic civilization, eleven propellants are key and very influential; This means that they have the ability to be controlled by the broadcasting authorities and can cause disturbances and changes in the functioning of the national media. "The approach of media managers and their level of awareness of civilizing content", "Strategy and strategic goals of the national media", "Expansion and coverage of social networks and virtual space", "The level of government financial support for radio and television" and "How the national media deals with factional issues" and political", are some of the most important drivers.
ملخص الجهاز:
Typology of factors affecting the role-playing of IRIB in reviving the Iranian-Islamic civilization Coordinate axis region, Type of driver, Factors Region one, Dynamic and dual-faceted factors, Target factors, Pervasiveness of satellite channels Media warfare and extensive cultural invasion against the country Level of motivation and willingness of employees to be pioneers and plan on a global scale Level of creativity resulting from competition and human resource efficiency Effects of internet development on the national media , , Risk factors, Approach of media managers and their level of awareness of civilization-building content Strategy and strategic goals of the national media Expansion and pervasiveness of social networks and cyberspace Level of government financial support for IRIB How the national media confronts factional and political issues Exercise of influence by wealth and power corruption gangs on IRIB Region two, Lever (influential) factors, International economic sanctions Impact of the country's economic conditions on IRIB's income resources Status of the meritocracy system Prevalence of relationship and conservatism versus regulation and innovation Wide structure and inefficient bureaucracy Amount of IRIB revenue Region three, Independent factors, Secondary lever factors, Level of connection between IRIB faculty and the needs of national media , , Regulating factors, Sanctions and removal of Iran's channels from satellites , , Disconnected factors, Generational changes Region four, Dependent (subjugated) factors, Level of education and perspectives of programmers, producers, and journalists Hardware and software technical facilities The government's political approach to national media Changes in the desirable patterns and values and norms of the new generation Media literacy of the audience Changes in lifestyle, taste, and society's expectations from the media Globalization of culture Source: Achievements of the present research A) Dual-faceted variables Table No. 4 shows that among the 27 variables presented, 11 variables are located in region one, which is the position of dynamic or dual-faceted variables.
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