خلاصة:
One of the most important current problems of firms is to find a solution to reduce transport costs due to increased urbanization and urban population. Competitive location models are based on the model proposed by Hotelling with two ice cream vendors in the beach. In this article، initial Hotelling model has been used; however، with consideration of experienced and inexperienced consumers for data analysis. The results showed that in the presence of both experienced and inexperienced consumers، demand functions of two firms (supplying different foods) depend on particular food type and the number of experienced consumers. In addition، if two firms are placed at one point، because of differences in consumer tendencies، they will not demand the same equilibrium prices. If the firms' strategies include the selection of both price and location choice، there will be no equilibrium to the game. Finally، by increasing transport costs، firms1 becomes closer to the center and firms 2 (supplying unqualified goods) become farther from the center.
ملخص الجهاز:
In the case where the strategy of the businesses is to choose both price and location, there will be no equilibrium for the game, and ultimately, with the increase in transportation costs, business 1 (producer of high-quality goods) will move closer to the center, and business 2 (producer of low-quality goods) will move further away from the center.
They expanded the Spoke Model 1 Chen & Riordan 2 (2007) and also Lijesen & Reggiani 3 (2013), moving closer to realism and bringing this model closer to the real world, and showed that the optimal location of sales agencies is a function of the number of streets, the valuation of consumers for each unit of goods, transportation costs, the number of consumers located on the street, and the costs of establishing a sales agency.
First, the optimal location and equilibrium price of the business must be determined in the presence of different types of consumers.
Next, it will be investigated that if there are two types of consumers, experienced and inexperienced, and the strategy of businesses is to choose both price and location, does the game have an equilibrium?
Therefore, in the linear city game of Hotelling with the existence of two types of consumers, experienced and inexperienced, in the case where the strategy of businesses is to choose both price and location, there is no equilibrium for the game.
It has been shown that if the number of experienced consumers or transportation costs increase, producers of desirable goods move towards the center and producers of undesirable goods move away from the center, which is the general equilibrium of location for businesses in the presence of different types of consumers.
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