خلاصة:
The main objective of the current research is to design a model and implement a mechanism for a cooperative network for the distribution and marketing of the country's agricultural products at three levels: national, provincial, and county. The current study attempts to address the weaknesses of the commodity distribution system in the country's economy and the marketing of agricultural products, expressing the necessity and importance of networking in marketing and the distribution system through cooperative companies in the agricultural sector. By reviewing the experiences of various countries in this regard, solutions for facing the issues of the agricultural product marketing system in Iran are provided. The research method is descriptive-analytical using a library study approach. The results show that designing a cooperative network for the distribution and marketing of agricultural products, while increasing efficiency, reducing transaction costs, and facilitating direct access of customers to producers, leads to maximum share of small farmers and villagers from the added value of production and producer incentives, empowering them by increasing their share, and finally reducing vicious and unproductive (false) mediation cycles. Therefore, the results of implementing the current research are in the direction of operationalizing clauses 5 and 6 of the announced policies of the resistant economy regarding support for domestic production, especially the agricultural sector, towards establishing an organized marketing and distribution system and making marketing cooperatives competitive for export development.
ملخص الجهاز:
Designing a Network of Distribution and Marketing Cooperatives for Agricultural Products: An Operational Solution towards a Resistance Economy Received Date: 28/11/1396 Acceptance Date: 5/2/1397 Mohsen Mohammadi Khiyare 1 Ali Karshenasan 2 Fatemeh Shiravand 3 Abstract The main objective of the present research is to design a model and establish a mechanism for a network of distribution and marketing cooperatives for the country's agricultural products at three levels: national, provincial, and county.
The present study attempts to address the weaknesses of the goods distribution system in the country's economy, the marketing of agricultural products, and to state the necessity and importance of networking in marketing and the distribution system in the form of cooperative companies in the agricultural sector.
The results show that designing a network of distribution and marketing cooperatives for agricultural products, while increasing efficiency, reducing transaction costs, and facilitating direct access of customers to producers, leads to maximum share of small farmers and villagers from the added value of production and producer incentives, empowering them by increasing their share, and finally reducing the vicious and unproductive (false) cycles of intermediation.
Therefore, the results of implementing the present research are in the direction of operationalizing clauses 5 and 6 of the announced policies of the resistance economy regarding support for domestic production, especially the agricultural sector, towards establishing a structured marketing and distribution system and making marketing cooperatives competitive for export development.
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