خلاصة:
The aim of this study is to investigate how human resource management is being digitally transformed in the context of the digital economy. The drivers, directions, and impacts of the digital transformation of human resource management constitute the main content of the study. This study suggests that five factors—internal customer digital needs, industry digital innovation, competitor challenges, digital innovation governance, and digital age needs—drive human resource management toward digital transformation. This nature of digital transformation in human resource management analyzes the digital workplace, digital human resource management processes, and digital employee services (in creative industries such as media organizations). In particular, this study points out that digital human resource management processes refer to the implementation of selection, training and development, and performance appraisal functions using advanced digital technologies. It is emphasized that although digital transformation brings advantages for business development, its potential impacts, including how old and new human resource management systems are transformed and the negative impacts of the new system, cannot be ignored.
ملخص الجهاز:
In particular, this study points out that digital human resource management processes refer to the implementation of recruitment, training and development, and performance appraisals using advanced digital technologies.
Keywords: Human resource management, digital transformation, drivers, digital workplace 1 2 1 - Translation and revision of the article by Ji Zhang and Weisheng Chen; 2024 / International Journal of Knowledge Economy 2 - PhD student in Media Management, Faculty of Social Sciences, Communication and Media, Islamic Azad University, Tehran Central Branch, Tehran, Iran, mg@gmail.
In the digital domain, information technology may facilitate the management of business process relationships and be more suitable for the organization (kangasLevia, 2016) and transform into key elements of digital human resource management operations that drive innovation.
Therefore, 4 | Examining digital transformation of human resource management in the digital age (creative and media industries) Digital technologies can support organizations in utilizing existing core competencies or developing potential core competencies to gain a competitive advantage.
Afaq of Human Sciences Monthly, Year 9, No. 98, June 2025 | 5 It can be expressed as the convergence of digital human resource management resources and technology, and it also requires the development and implementation of digital human resource management strategies that are directly based on digital potential and create company advantages to create value for the organization (Strohmeier, 2020).
. (Yu& JInajun, 2020) Digital technologies enable faster and easier execution of all human resource management functions, from recruitment to training, from job evaluation and performance measurement to compensation, and from rewards to employee relations (Smirnova et al.
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