خلاصة:
Commercial advertising can be considered as one of the strong tools for growth and development and achieving profit for organizations and individuals, and most of the society's attention has been focused on this issue in business. bring the buyer to a point where he is attracted to these advertisements and makes a purchase. The question that arises here is whether commercial organizations and people involved in the business of society can benefit from any method of advertising? And are there principles that show the most appropriate and correct method of advertising for people to follow? These and similar questions led us to investigate the principles governing commercial advertising from a jurisprudential point of view in this research with a descriptive-analytical method and to analyze the ways that Islam intends in this field.Commercial advertising can be considered as one of the strong tools for growth and development and achieving profit for organizations and individuals, and most of the society's
ملخص الجهاز:
The jurisprudential and legal foundations in commercial advertising can, in a sense, be applied to these principles: 1- Denial of harm to others based on the rule of "La Darar" (no harm); the occurrence of harm or the possibility of harm to consumers has a public aspect in addition to a personal one, for example, in sending unsolicited emails to individuals.
2- Denial of deception, fraud, and misrepresentation 3- Denial of extravagance and wastefulness 4- Denial of lying 5- Denial of assisting in sin; spreading misleading commercial advertisements in exchange for money is among the instances of aiding in the forbidden (haram), meaning disobeying God. And the prohibition of "Najash" (artificial price inflation) in praising a product occurs in two ways: 1- When a person other than the two parties offers a higher price without the intention of buying, 2- When a person praises goods belonging to another.
Applying related titles in jurisprudential chapters such as fraud (ghish), uncertainty (gharar), deception (tadlis), option of defect (khiyar al-ayb), excessive pricing (ghabn), and jurisprudential rules such as "La Darar," denial of way (nafi al-sabil), and destruction (itlaf) to advertisements requires serious discussion.
Ibid, 311-141 This rule is derived from the noble verse "و لن يجعل الله للکافرين علي المؤمنين سبيلا" which states that God has never allowed, and will never allow, a way for disbelievers to dominate the believers 1 and hadiths and the consensus of jurists also confirm this principle, which is one of the important principles governing Islamic relations with other countries.
(
, 
, 
)
