خلاصة:
The overall purpose of this study is to identify the ownership, structure and functions of television in Canada and Norway as the two countries with the highest success ratings (among the top 10 countries in the world) in 2017 and in terms of the purpose of application, considering several The cultural nature of these societies is to create a vision for the development of the national television, radio and television of the Islamic Republic of Iran, in the direction of development. In order to conduct this research, the researcher has interviewed 14 Canadian and Norwegian professors with specializations in the field of media. The research method of this study is qualitative method using directional qualitative content analysis method to analyze the data obtained from interviews and in order to categorize the categories, coding technique (open, axial) has been used. A total of 217 open codes (Canada = 95, Norway = 122), which were semantically related to each other, were identified and categorized into 44 core codes (Canada = 20, Norway = 24). Findings indicate the optimal performance of both media in exploiting the four main functions of news, guidance, education and entertainment, and the news section is one of the main functions of these two networks; Therefore, the content planning and policy-making approach of both CBC and NRK networks can finally be considered as a suitable model for the development of national media functions.
ملخص الجهاز:
Analysis of the media performance of CBC Canada and NRK Norway television networks based on the Lasswell and Wright media functions approach 1 Mahstan Masoumi Date received: 20/1399/1 2 Afsaneh Mozaffari 3 Ali Akbar Farhangi Zahra Kharazi Mohammandoust 4 Azar Date of acceptance: 1399/3/21 5 Tahmures Shiri Abstract Although the emergence of new technologies in the field of media, especially the internet and its social networks, has led some to believe it marks the beginning of the end of television dominance; however, television continues to maintain its dominant position in the media classification from the perspective of audience abundance and message transmission power, enjoying the highest media penetration rate and popularity across all age groups.
Television, function, Norway, Canada, development, national media 1 PhD student in Social Communication Sciences, Faculty of Literature and Humanities, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Harold Lasswell2 and Charles Wright3 are two researchers and scholars who have paid attention to the role and function of media and established four main functions for them: 1) Environmental surveillance function (news role); 2) Creating social cohesion in response to the environment (instructional or guidance role); 3) Transmission of cultural heritage (educational role); 4) Entertainment and filling leisure time (McQuail, 1388).
This means that when CBC or NRK provide news and information, their goal is to raise the level of public awareness of their society; which is considered one of the indicators of social develop- 1 monitorial role 2 surveillance 3 Christians 4 McQuail 5 Shaw & Martin 6 Strömberg ment.
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