خلاصة:
The everyday growth of social networks not only has caused an evolution in news production & its broadcast but also has changed the technical structure of radio & televisions. The audience as users of social networks has become stronger and as a result, the celebrity culture has become more vivid. However, IRIB has not paid attention to these evolutions and this has brought celebrities a leading role in opposing both media. This research is based on the methodology of library study and in-depth interviews with experts, the two methods will back up each other. In the beginning, a conceptual framework together with the main question of the research is surveyed, then, the necessary approaches which IRIB needs to have for the desired position are indicated. The data in this regard has been collected by using grounded theory in 2 parts under 7 items. The outcome of the research justifies that the most important statements in content production are as follows: Inauguration of the virtual editorial newsroom, forming crisis journalists, celebrity diplomacy, and voluntarily activists. In the desired policy-making part, other factors such as distribution, network distribution, and news engineering have been emphasized.
ملخص الجهاز:
In traditional societies, generally individuals such as: warriors, magicians, madmen, inventors, scientists, rebels, revolutionary leaders, and some kings, enjoyed fame, so much so that fame 1 Hossein Razi (faculty member of the Faculty of Communication, IRIB University, Deputy of Research, Planning and Supervision of IRIB, former manager of Al-Alam International News Television Network); Seyed Mehrdad Seyed Mehdi (CEO of IRIB News Agency); Hassan Abedini (Deputy of IRIB News Agency, former news manager of Al-Alam Network); Davood Nemati Anaraki (former editor of Jam-e Jam newspaper service, former Director General of Public Relations of IRIB, faculty member of IRIB University); Fathali Fakhri (Deputy Manager of the News Network); Hadi Alborzi (Research Manager of the Political Deputy); Ali Ahmadi (faculty member of the Journalism Department at Allameh Tabataba'i University, former deputy manager of the News Network, advisor to the News Network manager); Mohammad Sadegh Batni (Secretary of the International Media Literacy Olympiad, board member of Mehr News Agency, manager of Shahid Avini Educational Complex of IRIB); Mohammad Reza Asnafi (Director of Social Studies at the National Center for Cyberspace, head of online media at the Ministry of Guidance, professor of modern communication technologies); Hamidreza Jafarian (Manager of Atlas Media Complex, manager of the VOD film system, cinematic deputy of the Art Bureau); Saeed Jabbari (Chairman of the Board of Jam-e Jam Online, manager of Sepehr Social News Media Center); Alireza Davoudi (Director General of Foreign News of the Political Deputy, former manager of cyberspace monitoring at IRIB News Agency, 19 years of work experience in the Political and Cyberspace Deputy of IRIB); Ali Fallahi (faculty member of Islamic Azad University Lorestan, expert in foreign news analysis at the Political Deputy of IRIB); Rouhollah Ansari (lecturer and media activist) Some of them, such as: Alexander the Great, Napoleon, and Nero, have remained prominent on a global level to this day.
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