خلاصة:
The present paper has explored and described the implications and factors of the use of the Instagram micro-celebrities community. From this view, micro-celebrities named a user who has a daily and continuous activity on Instagram, and his personal profile is exposed to the virtual public sphere. These users have a lot of fans and followers and usually more than 100,000 user visit their Instagram pages. They use all of the Instagram social networking features to spectacle their daily lives and gain fame. In the present article, six popular pages of Instagram were selected and, by means of thematic analysis, were extracted from the categories that represent the daily life of micro-celebrities. The selection criteria for these six micro-celebrities, followers of over 100,000 people, the uploading personal images and continuous activity were considered. The results show that the Instagram micro-celebrities used to preserve self-ideal of consumerism, luxury, pretending culture, and the Iranian & non-Iranian traditional rituals, creativity and initiative, crossing the boundaries of legal and social norms and memories to consolidate their reputation on this social network. They are dedicated to exchanging and interacting with the users in order to preserve their reputation and in order to be in a position to accept and approve their users. The blending of the frontier between imagination and reality is a hallmark of the content that these people have released.
ملخص الجهاز:
com Keywords: Instagrammer, spectacle society, microcelebrity, virtual public sphere, ideal self Introduction and Problem Statement The Instagram social network, with a world of diverse content, images, and videos, provides virtual users with the opportunity to produce their own content and expose it to the view of their 1 followers.
Since the researcher, over a two-year period, has reviewed this space and examined the pages of Rangi Rangi Jan, Mr. and Mrs. Mim, Niloufar, Houri Rahimi, Saba Morshedi, and Sahar Panahi, and has studied user opinions, the number of likes, and their interaction with the audience, reaching a qualitative representation of daily life in this space, they deemed it necessary to identify the original contents present in Instagrammers' content to describe the published components of daily life.
Research Methodology The method of this research is online qualitative method and analysis of internet documents, and in accordance with the aim of the study, through this method, the content and meanings hidden in the images, texts, and descriptions of the administrators of six highly popular and much-followed Instagram pages (Rangi Rangi Jan, Khanom va Aghaye Mim, Niloufar, Houri Rahimi, Saba Morshedi, and Sahar Panahi) and the exploration of their users' perspectives and interactions with them, have been addressed.
Based on Flick's view and after long study and observation by the researcher, the content, meanings, images, and sayings of the Instagram pages "Rangi Rangi Jan, Khanom va Aghaye Mim, Niloufar, Houri Rahimi, Saba Morshedi, and Sahar Panahi" were reviewed and examined, and the most important contents and indicators of daily life were extracted.
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