خلاصة:
The degree of satisfaction is of interest to the travel agencies as well as the travelers، as far as travel services are concerned. Preparing a successful trip requires that a given agency or person spends money and conducts careful planning. Thus to the service providers it is important to know what kind of output these efforts bring about for the users. Here، in order to investigate travel satisfaction، Meta-analysis was used. Meta-analysis، as a method، can measure the subject especially when the cases (research projects) are numerous. In this analysis، 70 research Projects (out of which 16 cases were finally chosen) were studied. The utilized statistics are standard means and weight means. In sociology of consumption، accepting a tourist as a customer – who pays money for touristic services – is a framework. The overall results indicated that satisfaction concerning health and food issues stand at the lowest and satisfaction concerning the co-travelers stands at the highest level.
ملخص الجهاز:
Meta-analysis of studies conducted in the field of travel satisfaction Hossein Akbari,2 Arash Ghahreman,3 Mohammad Mazhari 4 (Received date 2012/03/05, Accepted date 2012/10/15) Abstract One of the most important issues that any institution responsible for receiving tourists or pilgrims faces is identifying the level of tourist satisfaction with the services provided.
Therefore, this article, within the framework of meta-analysis and using standardized mean and standardized weighted mean statistics, by studying valid domestic and foreign scientific sources and conducting a preliminary review of the results of more than 70 research projects and selecting 16 of them, has addressed the sociological analysis of the level of tourist satisfaction - categorized by dimensions - in the city of Mashhad and its fluctuations in recent years.
Tourism, travel satisfaction, meta-analysis, pilgrim, Mashhad Introduction One of the most important issues that any institution responsible for receiving tourists faces is identifying the level of tourist satisfaction with the services provided.
Additionally, tourist travel satisfaction has a significant impact on the re-selection of tourism destinations and purchasing, and therefore, it is a noteworthy factor for researchers working in the field of marketing (Yoon and Yusa, 2005: 47).
(Refer to page image) Research Method This article, within the framework of meta-analysis, by examining the results of more than 70 research projects, has addressed the sociological analysis of the level of tourist satisfaction - categorized by dimensions - in the city of Mashhad and its fluctuations in recent years.
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