خلاصة:
Nowadays, the world is moving towards growth and achieving progress in all scientific, technological, cultural, economic, social, etc., fields. In the current world, guiding society towards an advanced society is considered an important matter. One of the factors that drives countries towards development is attention to the concept of civil society, and media are tools that can play a role in its formation in society. Civil society is a sphere of social relations, including institutions that are aligned in thought and goal and operate in the form of parties, guilds, and the like, in such a way that the government has no influence over them, but rather they have influence in politics and are involved in all political decision-making and policies. This article is the result of research in the field of the role of television in achieving development. Development is a component that can be examined from various dimensions, and this research has focused on the dimension of civil society. With the assistance and cooperation of media, indicators for the development of societies can be achieved. Among the media, the role of television as an inclusive and influential medium is noteworthy.
ملخص الجهاز:
Television stakeholders can, through television, by producing and presenting appropriate programs and also by creating appropriate foundations in the public opinion of audiences, provide the ground for the formation and expansion of civil society; likewise, communication specialists can present more effective scientific and practical solutions in this field to the owners and operators of this medium.
Table No. 5- Kolmogorov test regarding the role of expanding civil society in the development of the country between the opinions of television producers and communication specialists According to the above table, since the obtained significance level (Sig) is less than 0.
05 percent; therefore, there is a significant relationship between the views of communication specialists and television producers in describing the role of media in the expansion of civil society.
Table No. 8 Mann-Whitney test regarding the role of television in the formation of civil society between the opinions of television producers and communication specialists According to the above table, since the obtained significance level (Sig) is greater than 0.
Table No. 9 Mann-Whitney test regarding the role of advertising in the expansion of civil society among public opinion between the opinions of television producers and communication specialists.
05 percent, there is a significant difference between the opinions of television producers and communication specialists regarding the role of advertising in the expansion of civil society among public opinion.
Therefore, this hypothesis, which refers to the difference between the views of television producers and communication specialists regarding the role of advertising in the expansion of civil society among public opinion, is proven.
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