خلاصة:
The main question that this article pursues is: besides advertising and selling news and photos, what other methods do advanced media and media cartels use for revenue generation to develop their media in this way? On the other hand, it was also important for the researcher to know what factors cause journalists in media outlets such as BBC, CNN, Reuters, Agence France-Presse, Associated Press, and similar organizations to possess prominent expertise and characteristics compared to others? Among the sub-questions that formed the core of this research, one can mention: essentially, what is the difference between journalism training classes, instructors, and educational resources in our country compared to Europe and America? Additionally, new methods of earning income through content sales, outsourcing training to large educational and media hubs, and the transformation of media training into a software industry in the media economy are topics addressed in this article. In addition to stating the differences in journalism training methods between Western media centers and our country, suggestions arising from the empirical results of this research are presented to improve training and revenue generation in domestic media. What this article concludes is that the world's large and economic media—referred to in research as media-economic cartels—have chosen newer methods for earning income and use methods such as commercial advertisements and news reports alongside these new methods. "Selling educational content" is the same new revenue generation method used by media outlets like Reuters, BBC, Thomson, Agence France-Presse, and similar ones; a method that, in recent years when education and professional journalism have gained double importance for media, has brought massive multi-million dollar revenues to media organizations.
ملخص الجهاز:
"Selling educational content" is the same new monetization method used by media outlets like Reuters, BBC, Thomson, Agence France-Presse, and similar ones; a method that, in recent years when training and professional journalism have gained double importance for media, has brought massive million-dollar revenues to these media outlets.
The results of this research, which was conducted through field, library, and in-depth interview methods, showed that news media and integrated media centers such as Thomson, Reuters, the European Journalism Centre, Los Angeles Times, Guardian, NHK (Japan's national radio and television), the Center for Western Journalists in Japan, Agence France-Presse, and United Press (UP) now proceed to earn primary incomes for their organizations by extensively conducting training courses in news, photography, and film across all the aforementioned fields, in an intensive manner and at high prices, through the sale of educational content.
(Research on modern income generation methods of media, Damavand Islamic Azad University, Summer 2009) This matter is equally true regarding Reuters, Agence France-Presse, Japan Radio and Television, the European Journalism Centre in the Netherlands, Los Angeles Times, and the Guardian; each of these centers has preferred to produce media educational content and, using the powerful communication channels they possess, sell this content as standard content that every media outlet needs to receive and employ in order to become professional, to other media outlets in various countries.
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