خلاصة:
Emphasizing the importance of establishing desirable communication between statistical centers and news media, this article examines the significance of official statistics for nations and governments. It also considers demonstrating the value of statistics and increasing public awareness of them as duties of national statistical centers, which is only possible through public media. Subsequently, the main elements in the communication between the statistical administration and news media are enumerated, and references are made to how news media access statistics, the method of writing statistical news copies, and the way press conferences and information sessions are held.
ملخص الجهاز:
In the following, the main elements in the communication between the statistical office and news media are enumerated, and reference is made to how news media access statistics, the method of writing statistical news releases, and the way of holding press conferences and information sessions.
The statistical office must persuade the journalist to include data that, in a practical way, attracts the press through tables and interpretations that lead to a quick and immediate understanding of key issues.
The Key Role of the News Release Most people in statistical bureaus believe that the only effective way to present statistics to the general public on a large scale, and even to specific groups, is through the use of news media, especially newspapers.
Another way is for the statistical experts responsible for data collection to write the news release (or the initial draft) themselves, but even that must be in the standard format of a press office and with a journalistic approach.
The statistical bureau may wish to invite the media to attend special information sessions or press conferences regarding specific news.
D. Summary The main elements in the relationship between the national statistical bureau and the news media are: * Acceptance of the necessity of a clear separation between the publication of official statistics and political currents.
A. Press Information Sessions In the statistical bureau, these sessions usually mean inviting a certain number of specific journalists, at specified time intervals, upon the release of key indicators such as inflation, unemployment, etc.
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