خلاصة:
Media managers, in critical situations, have different mental patterns, which are the basis of their attitude for making decisions on how to inform people. This study, using the Q method, seeks to answer the question, what kind of mental patterns do media managers have for providing information in crises time? Data analysis was done by collecting the discourse space in the Q method and implementing three phases of research namely domain review, systematic review and individual sources (interview), resulted in 85 propositions according to the opinion of the nominal group, as a sample of Q, 60 people of media managers, as a sample of available participants, performed the sorting of the Q sample in the Flash-Q software and in the form of a diagram with a Likert scale of -8 to +8, and by entering the data in the SPSS software and creating a Q data matrix and Q data set. Finally, the following three mental models were identified: 1. The mental model of skill-oriented managers supporting the effect of social media in crisis; 2. The mental model of public relations -oriented managers who support information engineering in crisis; 3. The mental model of knowledge-oriented managers who are critical of superficiality in crisis communication. Strengthening stronger mental patterns or correcting inefficient mental patterns in media organizations requires reforming management systems, designing a comprehensive crisis management system, and using expert consultants in media management.
ملخص الجهاز:
Identifying the Mental Models of Media Managers Regarding Information Dissemination in Crises (Using the Q-Methodology) Written by Loya Izadi* Mohsen Ghadami** Mohammad Hossein Taghdisi*** Bagher Sarokhani**** Ali Delavar***** Abstract Media managers have different mental models in crisis situations, which serve as the basis for their attitudes toward decision-making in the manner of information dissemination.
Awareness of the mode of thinking, mental functioning, and perception in crisis conditions reduces decision-making errors; in this regard, media outlets, when necessary, can prevent the exploitation by influential groups and individuals by clarifying events and crisis conditions, and failure to pay attention to this matter can lead to the creation of contradiction and conflict in society; also, selecting managers without regard to desired characteristics and mental models will lead to undesirable media output and, consequently, inappropriate content.
Soltanifar and Mortazavi (1388), in their research titled "The Desirable Model of Editorial Management of Media Organizations in Crisis: A Case Study of the Management of the IRNA News Agency Organization," state, Q Methodology Concourse Effective communication is a function of a set of actions or managerial principles in the areas of planning, guidance, control, decision-making, and organization.
Discussion and Conclusion This research is the first study that has examined the mental models of media managers in the field of decision-making and information dissemination during crises using the Q method.
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