Abstract:
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wiveswith Eastern culture and Islamic norms use different decision-making styles.Design/methodology/approach- Literature reviews on consumer decision-making, religion and family structure served to develop conceptual arguments.Findings- Family structure (which is male-dominate or traditional, in-transition, modern or joint decision-makingand/in post modern families) and religion, which are expressed as sources leading the behaviors of individuals in all their life periods and dimensions, should be included as determinant dimensions in consumer decision making styles.Research limitations/implications- This paper doesn’t include children as an effective family member and also considers one religion (Islam), therefore, arguments presented in this paper will be limited.Originality/value- Demonstration of CDMS and family structure could be useful for both researchers andmarketing practitioners. Moreover, these items determine the decision-making process of the consumer
Machine summary:
Lotfizadeh Department of Business Management, Zanjan Branch, Islamic Azad University (IAU), Zanjan, Iran ABSTRACT: Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country.
Findings- Family structure (which is male-dominate or traditional, in-transition, modern or joint decision-makingand/in post modern families) and religion, which are expressed as sources leading the behaviors of individuals in all their life periods and dimensions, should be included as determinant dimensions in consumer decision making styles.
Despite the fact that religion is an inseparable and influential element of culture, impacting family norms and structures at the individual behavior must be regarded as an important element that can shape decision making styles.
This study aims to develop the current limited body of literature by investigating the effect of religion and family structure on one specific aspect of consumer behavior, that is, consumer decision making styles.
g. Korea: Hafstrom, Chae and Chung, 1992; China: Fan and Xiao, 1998; Hiu, Siu, Wang and Chang, 2001; New Zealand: Durvasula, Lysonski and Andrews, 1993; India: Canabal, 2001; Mishra, 2010; Iran: Hanzaee and Aghasibeig, 2008; Germany: Walsh, Mitchell and Thurau, 2001; Walsh and Vincent, 2001; UK: Mitchell and Bates, 1998; South Africa: Radder, Li and Pietersen, 2006; Turkey: Gonen and Osmete, 2006; Kavas and Yesilada, 2007; Malaysia: Wan Omar et al.
Influence of Family Structure on Consumer Decision-making Style in Iran.