Abstract:
tourism has evolved as a mainstay business for tourist service providers. It plays an integral role in the dissemination of information and influencing consumer’s preferences and satisfaction. The purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the Indian context. It also aims to understand the relative impact of these service quality dimensions on the satisfaction of the consumers. The techniques of factor and regression analysis have been used for this study. The findings show that consumers place a lot of emphasis on information content, security, functionality, customer interactions, and responsiveness while assessing the service quality and these in turn, affect their satisfaction level in the Indian e- tourism
Machine summary:
The findings show that consumers place a lot of emphasis on information content, security, functionality, customer interactions, and responsiveness while assessing the service quality and these in turn, affect their satisfaction level in the Indian e- tourism ABSTRACT: E-.
So, this study aims to identify the factors that affect the service quality perceptions of consumers in the Indian e-tourism.
In one study, Zafiropoulos, Vrana, Vasiliki, Paschaloudis, Dimitrios (2006) found that these seven dimensions:- facilities information, customer contact information, reservation and prices information, surrounding area information, management of the web site, company information and communication were important in evaluating the performance of hotel websites from manager’s perspective.
Thus, research studies have shown that effectiveness of a website is a function of information content, interaction and interchange, customer oriented webpage design, and, ease of use.
In their study, Nusair and Kandampully (2008) identified six important dimensions for a successful web site, as: - navigability, playfulness, information quality, trust, personalization and responsiveness.
The purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the Indian context.
The purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the Indian context.
Further, Responsiveness and security were also found to be other important service quality dimensions impacting the overall satisfaction of consumers in the Indian e-tourism.
308 0 CONCLUSION This study has tried to examine the major factors affecting service quality perceptions of consumers in the Indian e-tourism and saliently, the relative impact of these dimensions on the overall satisfaction.