Abstract:
Compared to traditional media, an important characteristic of modern media is that it taps on electric and electronic means and it has extensive coverage. The most important characteristic of traditional media is that it creates a face-to-face communication between addresser and addressees. Modern media has its roots in modernism and is a direct consequence of modern societies. Modern media especially visual media represent the dominant values in the society and has altered the function of family toward more individualism, and individual behavioral patterns. Under the influence of modern media, families are losing their traditional function and are experiencing new functions. A function geared toward more individualism and catering for the individual needs of family members, a function that challenged the traditional dominant values of the family. Among all the contributing factors, modern media in their various forms and comprehensive advertisements, have played a pivotal role in internalizing characteristics of modern world and specially individualism among family members. The current study aims to investigate the new functions of family in accordance with the role played by visual media in the modern society.
Machine summary:
Among all the contributing factors, modern media in their various forms and comprehensive advertisements, have played a pivotal role in internalizing characteristics of modern world and specially individualism among family members.
The current study aims to investigate the new functions of family in accordance with the role played by visual media in the modern society.
A shift in the role played by women in society alongside other social factors have caused a massive change in the family structure.
Some of the changes are favorable and positive such as an increase in the awareness of family members toward general health improvement, mental and spiritual health improvement, a reform in personal and group behavior, etc.
Family Environment and Parental Behavior in Media Total lack of control or shortcoming in controlling children will increase the risk of social malfunctions.
When, as a result of conversation, and with due regard to factors contributing to listening and empathy, an emotional bond is formed, a mutual effect is created in the family, enhancing the environment toward more interaction and more family solidarity, and this cycle moves toward evolution and betterment unless there is distortion in the process of transformation and evolution.
The other transformation relates to the internal structure of family relationships, media has brought along some changes in the roles played by members of the family.
In advanced countries, media are used as an effective tool in reducing domestic violence, in fact these are the wants and needs of government and social institutions.