Abstract:
The main objective of this study is to investigate the relationship between non-oil exports
of medicinal plants and medicinal supplements in District 22, Tehran province. The
methodology of present study is descriptive survey and the statistical population is District
22,Tehran province.Morgan table and simple random sampling with proportional
allocation of 383 people were selected . Data collection instruments include, Acker Model
(1990) brand equity questionnaire by 868.0 reliability coefficient and The Export
Performance Measurement Questionnaire of Zhu et al. (1998) 0.800 reliability. Data
analysis was performed using descriptive statistics and inferential statistics (including:
Kolmogorov-Smirnov test, Spearman correlation coefficient test) using SPSS software.
The research findings indicate that there is a significant interrelationship between brand
and its components with non-oil exports development in the scope of District 22 ,Tehran
province . Therefore, a brand has a significant impact on the non-oil export development
of medicinal plants and medicinal supplements.
Machine summary:
3- Research hypotheses General Hypothesis: There is a relationship between brand and development of non-oil exports of medicinal plants and medicinal supplements in District 22 of Tehran province.
Specific-hypotheses: There is a relationship between the perceived quality of the brand and the development of non-oil exports of medicinal plants and medicinal supplements in the 22nd district of Tehran province.
There is a relationship between brand loyalty and the development of non-oil exports of medicinal plants and medicinal supplements in the 22nd district of Tehran province.
In Hypothesis 1, according to Table (2), the Spearman correlation coefficient between the two variables of perceived quality of the brand and the development of non-oil exports is 0.
Hypothesis 2, according to Table (2) Spearman correlation coefficient between the two variables of brand loyalty and non-oil export development is equal to 0.
In hypothesis 3, according to Table (2) Spearman correlation coefficient between the two variables of brand association and non-oil export development is equal to 0.
In Hypothesis 4, according to Table (2), Spearman correlation coefficient between the two variables of brand awareness and non-oil export development is equal to 0.
In hypothesis 5, according to Table (2) Spearman correlation coefficient between the two variables tends to expand brand acceptance and the development of non-oil exports is equal to 0.
Findings of the main hypothesis test, according to Table (3) Spearman correlation coefficient between the two variables of brand and non-oil export development is equal to 0.