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  Supply Chain Analysis of Fresh Guava (A Case Study)

  Writer : H. Imtiyaz ؛ P. Soni ؛

  Journal:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (‎10 page(s) - From 373 to 382 )

  Keywords:Marketing EfficiencySupply chainMarketing costMarketing lossConsumer priceSCConsumerProducerIndiaRetailerCommission

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