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  Retaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study

  Writer : Samizadeh، R ؛ Mehregan، S ؛

  Journal:International Journal of Management and Business Research»Autumn 2015, Volume 5 - Number 4 (‎8 page(s) - From 261 to 268 )

  Keywords:Segmentationcustomer retentionData miningLife insuranceDecision treeCRMCRISPDM

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