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  Assessing the Brand Equity of Majid Brand in Comparison with Nike from the Perspective of Iranian Consumers

  Corresponding Author : Rezaei، Morteza ؛ Writer : Sharifian، Esmaeil ؛

  Journal:new studies in sport management»Spring 2021, Volume 2 - Number 2 Ranking ب (Ministry of Science (‎10 page(s) - From 192 to 201 )

  Keywords:Brand awarenessbrand loyaltyperceived qualityBrand AssociationIranian consumersSport Goods

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