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New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
Writer : Khansabbakh، Mojtaba ؛ Bakhshayesh، Reihane Sadat ؛ Corresponding Author : Nayebzadeh، Shahnaz ؛
Journal:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 Ranking C (Azad University (17 page(s) - From 78 to 94 )
Keywords:reliabilityBrand awarenessBrand experienceattachmentbrand loyaltyCongruity