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  Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model

  Writer : Khanzadi، Fatemeh ؛ Ohadi، Fereydoun ؛

  Journal:Industrial Strategic Management»Summer 2016, Volume 1 - Number 2 (‎8 page(s) - From 43 to 50 )

  Keywords:mediaAdvertisingBudgetcostsOptimal

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