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  The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty

  Writer : Rostami، Mehdi ؛ Saboonchi، Reza ؛ Corresponding Author : Foroghi Pour، Hamid ؛

  Journal:Journal of System Management»Summer 2019, Volume 5 - Number 3 Ranking A (Azad University/ISC (‎14 page(s) - From 193 to 206 )

  Keywords:LoyaltyRisk AversionBrand PersonalityCredible Brands

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