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  The role of strategic branding in sustainable competitiveadvantage

  Writer : MolkAra، Melika ؛

  Journal:Business Management and Entrepreneurship»September 2022, Volume 1 - Number 1 (‎5 page(s) - From 6 to 10 )

  Keywords:Brand AssociationSustainable Competitive AdvantageBranding ProcessBrand performanceStrategic brandingStrategic scope

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