keyword Value-Belief-Norm Theory ‎/ (1 Article)

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Explaining Effective Factors on Consumers Willingness to Pay More for Buying Green Products Based on the Value-Belief-Norm Theory

Writer : Ziaei-Bideh، Alireza ؛ Namakshenas Jahromi، Mahsa ؛

Journal:Open Access Journal of Resistive Economics»Winter and Spring 2016, Volume 3 - Issue 5 ISC (‎12 page(s) - From 27 to 38 )
Keywords:Willingness to pay Structural equation modeling Green Consumer Green product Value-Belief-Norm Theory

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