Writer : Teymouri، Zahra ؛ Tabibi، Mohammad Reza ؛ Kolahan، Arman ؛ Corresponding Author : Alizadehsani، Mohsen ؛

(‎12 page(s) - From 66 to 77 )

Keywords:International Business NegotiationsIranian MerchantsIran CultureCommerce KnowledgeSuccess and Failure Factors

Corresponding Author : Siyavooshi، Maliheh ؛ Writer : Abedin، Bahareh ؛ Dehghani Dashtbani، Maliheh ؛

(‎15 page(s) - From 78 to 92 )

Keywords:brand identificationBrand TrustBrand commitmentBrand citizenship behaviorBrand pride

Corresponding Author : Shafei، Reza ؛ Writer : Saedi، Sara ؛ Saedi، Hasibeh ؛ Mohammadi، Haydar ؛

(‎11 page(s) - From 93 to 103 )

Keywords:cultureMarketing mixmuseumCultural marketingVisiting Rate

Corresponding Author : Bavarsad، Belghis ؛ Writer : Nili Ahmadabadi، Majid ؛ Haron-Rashedi، Somayeh ؛

(‎10 page(s) - From 104 to 113 )

Keywords:Factor analysisStructural equation modelingcustomer loyaltyHypermarkets

Corresponding Author : Rashidi، Hassan ؛ Writer : Agheli، Meysam ؛ Baghaei-Sefat، Soheila ؛

(‎16 page(s) - From 114 to 129 )

Keywords:Image of Destinationcultural eventmental conflictintention for visitSarab-e Meymeh Township

Writer : Elahi، Hossein ؛ Corresponding Author : Divsalar، Hedieh ؛

(‎12 page(s) - From 130 to 141 )

Keywords:consumer attitudeAdvertising ValueAdvertisement Features