Winter and Spring 2022, Volume 3 - Number 1
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Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility
Journal ArticleWriter : Malekakhlagh، Esmaeil ؛ Rokhideh، Mohammad Reza ؛ Beigi، Shahrokh ؛ Corresponding Author : Safari، Mohammad ؛
(13 page(s) - From 1 to 13 )
Keywords:Scenario Planningstrategic thinkingstrategic innovationStrategic Flexibility
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Impact of Effective Factors on the Industrial Brand Equity
Journal ArticleCorresponding Author : Khodayari، Behnaz ؛
(11 page(s) - From 14 to 24 )
Keywords:Brandbrand equityindustrial brandindustrial brand equity
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Corresponding Author : Kiani، Mohammad Saeid ؛ Writer : Nazari، Leila ؛ Shahbazpour، Leila ؛
(12 page(s) - From 25 to 36 )
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Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks
Journal ArticleCorresponding Author : Asayesh، Farzad ؛ Writer : Doshmanziari، Esfandiar ؛ Gharib، Fatemeh ؛
(14 page(s) - From 37 to 50 )
Keywords:riskEntrepreneurshipMarketing Strategybusiness growth
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The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market
Journal ArticleCorresponding Author : Kazemi Saraskanrood، Zahra ؛
(11 page(s) - From 51 to 61 )
Keywords:profitabilityStock ReturnsBelief UpdatingIran' s Capital Market
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Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method
Journal ArticleCorresponding Author : Nejat، Soheil ؛ Writer : Fallah Lajimi، Hamidreza ؛
(23 page(s) - From 62 to 84 )