Noor Specialized Journal Website - https://www.noormags.ir en Investigating the impact of mobile payment gamification on creating customer value based on the social influence theory perspective (Case study: Mellat Bank branches in Mazandaran province) https://www.noormags.ir/view/en/articlepage/3189498/investigating-the-impact-of-mobile-payment-gamification-on-creating-customer-value-based-on-the-social-influence-theory-perspective-case-study-mellat-bank-branches-in-mazandaran-province Sat, 21 Sep 2024 20:30:00 GMT