خلاصه ماشینی:
A. * Abstract: The present study, a qualitative research, aims to shed lights on the status of Media Management as an academic major in Iran, using views of professionals and specialists of the field.
Accounting for the weaknesses of the current related program, the present study proposes a new branch for Media Management named "Radio-TV Management" as an appropriate model to be used in M.
The research shows that the objectives of "increased Attempt and Work" match the concepts of affectivity, effectiveness and efficiency in the field of management.
IRIB could adopt a preventive approach and employ the butterfly pattern of media role in crisis management and take a number of other measures including scanning the environment, training and leading public opinions, informing people and creating national solidarity to face crises in advance.
in media management of Tehran Uni. Examining Organizational Social Responsibility in National Media By: Asghar Moshabbeki, M.
Keywords: National Media, Beneficiaries, Organization Social Responsibilities * assistant prof.
) 10 5 تجزیه و تحلیل دادهها، نتیجه گیری و تبیین آنها 15 6 دستیابی به یافته ها و نکات جدید و مفید 10 7 کاربرد و اثربخشی برای رسانه و ارائه راهکارها 10 8 نحوه بیان، روانی و شیوایی (رعایت قواعد علمی نگارش) 10 9 رعایت قواعد علمی استناد درونمتن و پایان مقاله 10 10 اعتبار منابع مورد استفاده و مستندات معتبر و علمی 10 جمع امتیازها 100 فرم اشتراک فصلنامه علمی ـ پژوهشی «پژوهش های ارتباطی » لطفا .......