چکیده:
This study aimed to empirically develop a reliable and valid model specifically for measuring service quality of sport conferences as sport event tourism. To assess the model which has been established based on the survey, data gathered from 136 of attendees in sport conference. Finding of this study showed that participants form their service quality perceptions based on their evaluations of 4 primary dimensions including: venue quality, conference quality, access quality and trip quality. Total variance of these dimensions explained %53.82 variance of services quality. Confirmatory factor analysis showed that each of the four factors influence on the services quality, and the fit indices confirmed the conceptual model that presented in this study (Chi-Square=85.456, df=23, P=0.001, RMSEA=0.142). As a result, it is recommended to conference organizer and tourism managers, to considering these factors next to each other in order to increase and improve the service quality.
خلاصه ماشینی:
Faculty of Physical Education and Sport Science, Shomal University, Amol, Iran (Received: 29 July 2014; Revised: 10 February 2015; Accepted: 13 February 2015) Abstract This study aimed to empirically develop a reliable and valid model specifically for measuring service quality of sport conferences as sport event tourism.
Finding of this study showed that participants form their service quality perceptions based on their evaluations of 4 primary dimensions including: venue quality, conference quality, access quality and trip quality.
Confirmatory factor analysis showed that each of the four factors influence on the services quality, and the fit indices confirmed the conceptual model that presented in this study (Chi-Square=85.
As a result, it is recommended to conference organizer and tourism managers, to considering these factors next to each other in order to increase and improve the service quality.
Hence, this study attempt to develop a service quality multidimensional measurement model designed for sport tourism specifically for sport conferences as event sport tourism.
5 of them more than 12 times in year travel for participating in sport conferences, as a result organizer should pay attention to attract individual and recognize the main factor and effective on service quality and improving one of the action.
This model provides a very useful tool, for both researchers and practitioners, for measuring and managing service quality in the sport conferences.
Also, we present a model in this study that indicates the effect of "Conference Quality", "Venue Quality", "Access Quality" and "Trip Quality" on service quality in sport tourism.