چکیده:
The research on social networks and collaborative strategies has highlighted from the mid of 1980 which has contributed to the success and development of firms. The relationship and communication with trade partners in overseas help success of firms in entering to foreign markets and improve new partners and new markets abroad. Doing firm internationalization in foreign countries faces some barriers in external environment. These firms also face a lack of resources and capabilities and unprotected against environmental changes. Export managers through relational aspects of social network able to overcome the challenges and expand success in their internationalizing firms. The aims of this paper is to survey the correlation between internationalization orientation such as inward and outward internationalization and relational elements of social network such as trust, favor and friendship among Malaysian manufacturing firms exporting to the countries surrounding the Persian Gulf. The data was collected from 120 manufacturing firms in Malaysia by using a mail survey. The findings illustrate that two operations of internationalization means inward and outward internationalization orientation are positively and significantly correlated with all dimensions of relational elements means trust, favor and friendship. The results of this study can contribute to internationalizing firms and enhances relational marketing knowledge.
خلاصه ماشینی:
"The aims of this paper is to survey the correlation between internationalization orientation such as inward and outward internationalization and relational elements of social network such as trust, favor and friendship among Malaysian manufacturing firms exporting to the countries surrounding the Persian Gulf.
Based on some researcher’s argument, social network ties are as tools for gaining knowledge and information, international business knowledge, managerial vision, and for identifying foreign exchange partners, which affects initial exporting (Ellis, 2000; Ellis and Pecotich, 2001; Sharma & Blomstermo, 2003; Yeoh, 2004; Haahti et al.
This study examines the relationship between internationalization orientation and relational elements of social network in the context of Malaysian manufacturing firms exporting to the countries around the Persian Gulf in the Middle East.
This survey reveals the results of a survey on the impact of internationalization orientation on relational elements of Malaysian manufacturing firms exporting to the nations surrounding the Persian Gulf include Iran, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and United Arab Emirates (UAE).
According to the proof from several countries in the Middle East in a study by Hutchings and Weir (2006) which found family or friendship, favor and trust as important dimensions of relational elements of social networks are vital in business.
6. Conclusion The empirical results of this study explain both dimensions of internationalization orientation namely inward and outward internationalization that are positively and significantly correlated with all dimensions of relational elements of social network means friendship, favor and trust."