چکیده:
Today, the role of government is considered so much; precise regulations, foresight and initiative of the public sector in the economy can trigger market growth. But usually because the private sector activity is affected by interactions of the market and government, markets' development process is slow and governmental clubs have become a consumer of financial resources by their inefficient function and do not allow the private sector to carry out economic productive activities in a competitive environment. Under these conditions, privatization puts forward a clear and obvious solution. The study purpose is applied and data collection method is a descriptive survey. The study population consists of football managers, university professors of physical education and sports’ experts. In order to determine factors' priority, Mean Rank technique from AHP, TOPSIS, SAW ranking technique was used and software Excel and Expert choice were used to identify the challenges. According to the findings of the present study, the most important challenges are prioritizing, political-legal challenges, economic challenges, socio-cultural challenges and technological challenges. Privatization with no program and step was the most important legal and political challenge, lack of importance of sport in socio-economic development programs' set was the most important socio-cultural challenge, non-realization of television broadcast as a source of income was the most important criterion of economic challenge and lack of facilities granted by the government to the private sector, such as electricity and gas was considered the most important criterion of technological challenge.
خلاصه ماشینی:
"In identifying the challenges' section, a total of 24 criteria were identified: 1) parallel and simultaneous involvement of Physical Education Organization and other institutions and authorities, 2) lack of determination and practical and effective steps to implement privatization policy in accordance with Article 44 among the relevant authorities, 3) little follow up and support of the government to create and optimize sports facilities, 4) lack of specific rules for clubs' privatization, 5) privatization with no program and step, 6) no guarantee of national and international investment security by officials, 7) rent and relationships behind the scenes at clubs' delegation, 8) regulatory and legal problems in the field of clubs' stock in exchange, 9) gigantic bureaucracy in licensing privatization, 10) high risk of investing in sports' facilities, 11) non-realization of television broadcast right as a source of income, 12) unfair terms between the public and private sectors, in terms of having facilities, conditions and support required, 13) fear of loss and low return of capital for investors, 14) low income from the ticket for football clubs, 15) lack of coordination of officials' views in the field of the importance of privatization, 16) failure of some privatization programs and lack of trust in the private sector, 17) poor media advertising in the field of culture, 18) low importance of sport in a set of economic- social development programs, 19) changing lifestyle and no tendency to spend too much cost for sport, 20) distrust among managers and executives to improve the status of privatization, 21) high cost of construction or purchase of sport facilities and equipment, 22) inadequate facilities granted by the government to the private sector such as electricity and gas, 23) lack of advanced technology such as games' broadcast equipment and the equipment needed to do the advertising around the playing field, and 24) lack of modern and advanced technologies of fitness."