خلاصه ماشینی:
Marketing Strategies of Selected Multinational Enterprises: An Assessment in Philippine Introduction Many of today’s major corporations got started by coming out with right time in a rapidly growing market.
The kin dings of research shows about, Investment, Licensing, Partnership, Tariffs, Technology transfer, Competition with local industries, Trademarks and trade name and service marks; has good policies.
The beginning points in the development of a global marketing strategy is to analyze the environment of each country in which the multinational corporation markets its products or services.
In this light, this researcher is motivated to assess the marketing strategies of selected multinational enterprises in the Philippines.
Table ٥ Perception of The Respondents on Marketing Penetration Strategies Practiced b Selected Multinational Enter rises (رجوع شود به تصویر صفحه) ٣.
Table ٦ Frequency and Percentage Distribution on Marketing Strategies Problems Encountered by Selected Multinational Enterprise, as to Distribution Network (رجوع شود به تصویر صفحه) ٣.
Table ٨ Perceptions of the Respondents on Marketing Strategies Problems on Communications/Promotions Audiences of selected Multinational Enterprises (رجوع شود به تصویر صفحه) High Cost of Advertising ٧٠ ٣٠ ١٠٠ ٦٠ ١٠٠ - - - - - TOTAL ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ١٠٠ ٣.
٢. The multinational enterprises have definite policies and objectives related to marketing strategies and practices.
٣. The multinational enterprises have marketing strategies problems with regards to distribution network, pricing policies, communications/ promotions audiences, competition with local industries, motivation practices and competition with local corporations.