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Presentation of the Extended Technology Acceptance Model in Sports Organizations

نویسنده:

(12 صفحه - از 75 تا 86)

Background. In recent decades, information technology has become a vital component of various aspects of our lives. The use of information technology in different domains has made the analysis of the level of its acceptance/rejection a significant factor in organizations. Objectives. The aim of this study was to illustrate the application of the extended technology acceptance model in sports organizations. Methods. The participants consisted of 350 employees selected from across various Iranian sports organizations. The data were collected according to the perceived ease of use, perceived usefulness, attitude (AT), intention to use (IU), technology self-efficacy (TSE), technology anxiety, perceived enjoyment, and user satisfaction for each variable in the study model. A panel of experts determined the face and content validity of the experiment. The Cranach’s alpha coefficient was used to determine the validity. Results. The results showed that AT, self-efficacy, PU, EOU, and user satisfaction have a meaningful effect on the intention to use information technology. The highest effect was related to AT, and the lowest to user satisfaction. Conclusion. It can be claimed that when people have a more positive AT toward the use of information technology, they will exhibit beliefs or excitements, which makes it more viable for them to perceive information technology positively, and consequently increase the intention to use it.

خلاصه ماشینی:

"The results showed that AT, self-efficacy, PU, EOU, and user satisfaction have a meaningful effect on the intention to use information technology. Therefore, the present study seeks to explore the internal relationships between technology self-efficacy, technology anxiety, perceived enjoyment and user satisfaction with structures of TAM in Iranian sports organizations in the conceptual model (Figure 1). DISCUSSION The aim of the present study was to analyze the structural relationships of the TAM variables, such as PU, EOU, AT toward the use, intention to use information technology along with external factors (such as self-efficacy of using IT, technology anxiety, perceived enjoyment), and user satisfaction as the mediator variable. The findings of this study demonstrated the direct and indirect effects of the self-efficacy of the technology, perceived enjoyment of its usage, technology anxiety, and user satisfaction on the intention to use information technology. The findings of the model indicated that user satisfaction plays a significant part in predicting and raising the intention of the individual to use information technology (15, 39, 40, 64, 77-80), it has a meaningful impact on the behavioral intention to use communication services in the long term. Since the impact of AT and self-efficacy on the intention to use information technology was found to be higher than user satisfaction, these findings need to be confirmed practically in the future studies (69). CONCLUSION The findings of the model showed AT, self- efficacy, PU, EOU and user satisfaction have respectively a meaningful effect on the intention to use information technology."

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