چکیده:
Risk is an inherent factor in the traveler's choice of destination. Tourism destinations differ in many aspects including their location, economic condition, cultural and political status and crime. Given such differences, the analysis of destination risk and its dimensions is of substantial interest. The current study explores the risk factors perceived about Iran as a tourism destination using the mixed methods of qualitative content analysis and exploratory/confirmatory factor analysis. The results of qualitative and quantitative studies indicated that the potential tourists perceive eight types of risk factors about Iran, including the risk of human rights violation, satisfaction, inappropriate dress, inaccessibility to cash, crime, communication, securing visa and social risk.
خلاصه ماشینی:
The current study explores the risk factors perceived about Iran as a tourism destination using the mixed methods of qualitative content analysis and exploratory/confirmatory factor analysis.
The results of qualitative and quantitative studies indicated that the potential tourists perceive eight types of risk factors about Iran, including the risk of human rights violation, satisfaction, inappropriate dress, inaccessibility to cash, crime, communication, securing visa and social risk.
Surveys on tourism have consistently shown that safety and security are important concerns among tourists (Poon & Adams, 2000) and that the tourists' travel decisions are, indeed, influenced by their risk perceptions (kozak et al.
Literature review indicates that the potential tourist evaluates the probability of financial losses in traveling to particular destinations (Roehl & Fesenmeier, 1992), and the term ''financial risk'' refers to losing or wasting money if the service goes wrong (Resigner & Mavondo, 2005; Boksberger et al.
The purpose of the current study is thus to: Explore dimensions of risk perception phenomenon in relation to Iran as a tourism destination using a qualitative approach.
Mixed Methods Design As stated earlier, the main purpose of this survey is to investigate the risk perceptions of potential tourists for traveling to Iran as a tourism destination.
Quantitative Data Analysis The purpose of quantitative study was to explain the dimensions of perceived risk phenomenon in relation to Iran as a tourism destination.
The results indicate that potential tourists perceived Iran as a destination with several types of risks, including the risk of human rights violation, satisfaction, inappropriate dress, crime, and lack of access to cash, communication, securing visa and social risk.