چکیده:
In this research, the views provided by subscribers of Hamshahri inhabited in Tehran was studied and used to understand the role of the media promoting civic skills in view of subscribers. Method was used in the research is field and Library; and was conducted correlation and applied in manner purpose respectively. The statistical community consists of subscribers of Hamshahri in three, ten and nineteen areas of Tehran. 360questionnaires were distributed among the people and357questionnaires were returned. In the next step, based on a conceptual model, questions and hypotheses of research were evaluated using a researcher-made questionnaire, extracted items in statistical sample (subscribers of Hamshahri in three, ten and nineteen areas of Tehran).In descriptive statistics section, data was presented in two background and main variables using tables of frequency, relative, mean, standard deviation and variance indicators; Kolmogorov-Smirnov test and Pearson-Spearman correlation test was used in Inferential section. The results of the statistical analysis suggest that there is a positive correlation between the two variables of the role of the media and the promotion of civic skills; and a direct relationship between the two variables. There is also a positive correlation between the role of the press and the citizens' familiarity in need of maintaining order and security in society, respect and observe others rights, people's familiarity with environmental damages and ways of reduction and prevention, educate citizens about the aggravated traffic problems and ways of reduction, their familiarity with enormous costs of the city administration and destruction of public property and the role of citizens participation in achieving sustainable revenues; and there is a direct relationship between the variables.
خلاصه ماشینی:
There is also a positive correlation between the role of the press and the citizens' familiarity in need of maintaining order and security in society, respect and observe others rights, people's familiarity with environmental damages and ways of reduction and prevention, educate citizens about the aggravated traffic problems and ways of reduction, their familiarity with enormous costs of the city administration and destruction of public property and the role of citizens participation in achieving sustainable revenues; and there is a direct relationship between the variables.
On the other hand, if we accept we are immersing in an endless ocean of information and knowledge through various media which are super heavy, loaded and widespread all over the world; and was handled in all aspects of our social affairs and personal life; and was bound all human relations and forms of cultural and political interactions in a charismatic circle (Yusefi, 2012: 47),the question is to what extent the development process of citizenship and proliferation of civic skills is affected by this phenomenon?
(View the image of this page) Considering table (1), since in the test of normality the significance level for the variables of necessity of maintaining order and security, necessity of respect and observance to the rights of other citizens, orienting and educating citizens with aggravated traffic problems, citizens' familiarity and collaboration in the realization of the stable revenues and role of the press in the research community is more than 0.