چکیده:
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, gender, etc. The purpose of this study was to find out the differences in buying behaviors among the university students. The study was carried out using google survey with a sample size of 236 students randomly selected from the university of India and Saudi Arabia. The study shows that University students of both countries have more online shopping experience because they use the internet more frequently and they have larger internet usage. Nowadays Students are more computer professionals and those who use the internet for their study work and assignments work are more active in online shopping. As per student’s opinion, they said few things remember in our mind when coming to payment options credit card is the safest option or using online services like pay pal and google wallet services also a good way but finally, cash on delivery is the best way of shopping online. The result of this study would contribute marketers who want to penetrate the market in India and in Kingdom of Saudi Arab, who are already present in the market and desire to take care of the loyalty and satisfaction of their customers.
خلاصه ماشینی:
Joshi & Upadhyay, 2014 said that Increased Internet dissemination, improved security measures, convenience of shopping in lives pushed for time, and, of course, dozens of retailers to choose from – these are a few factors that are also attracting more and more consumers to shop online.
Upasana Kanchan, Naveen Kumar and Abhishek Gupta (2015) in their article explain that “A Study of Online purchase behavior of Customers in India" Published in ICTACT Journal on Management Studies stated that online shopping is gaining popularity among people of the young generation.
Moreover, information quality, merchandise attribute, website design, transaction capability, payment, security/privacy, delivery, self-consciousness, state of mind, the consumer’s time sense and customer service are strongly predictive of online shopping satisfaction (Katawetawaraks & Wang, 2011; Liu, He, Gao, & Xie, 2008; Mudambi & Schuff, 2010; Novak, Hoffman, & Yung, 2000; Shergill & Chen, 2005; Sorce, Perotti, & Widrick, 2005).
Many researchers had reviewed the effects of perceived risk on the intention to shop online (Vinod, Subhash, Kumar, & Shameem, 2015; Kim & Byramjee 2014; Kim & Lennon 2013; Dai et al.
To identify the consumer pulse rate between India and Saudi Arabia" Hypothesis of the study HO: There is no significance difference between male and female selected university students to reaching websites.
Result and Discussions Demographic Information of Respondents of both countries India and Saudi Arab selected university students Tables-1 reveal the demographic factors such as nationality; gender, educational level, and income spend on online shopping.
Online shopping behavior in Saudi Arabia, An International Journal of Advanced Research, vol.