چکیده:
Among people tastes and relishes, architectural preference is one of most important tastes for
selecting lifestyle. As a part of cultural capital, the taste is the people aesthetic preferences and
values which is formed by various factors like social status, necessities and so on which has an
obvious influence on the form of architectural discourses and its attitudes. It seems that in presentday Iran the architectural preferences lack ideological or cultural cornerstone and they are most typically an imitation or answer to trained tastes of a particular class of consumers. Our aim in this study is examining the reasons of change in taste and consequently the reflection of aesthetic
preference in judgment in general and the society in particular. The type of research at first is a
quantitative survey but in general a qualitative study is based on analytical analysis with the help of
text mining and information analysis. The result shows that the interaction between tastes as a
judge of architecture in Iran in recent years is rooted in the development of some of the seeming
and intrinsic values in the field of cultural paradigms. Also, dominant values with independent
variables such as gender, age, education, place of residence, employment, are not significantly
different, and we are witnessing a kind of homogeneity in value findings.
خلاصه ماشینی:
org International Journal of Applied Arts Studies IJAPAS 4(3) (2019) 07–20 Sociological Analysis of Taste Evolution in Iranian Architecture Abstract Nakisa Lotfi Mehra, Kamal Rahbari Maneshb*, Hossein Zabihic, Jamal aldin Soheilid aPh. D.
As a part of cultural capital, the taste is the people aesthetic preferences and values which is formed by various factors like social status, necessities and so on which has an obvious influence on the form of architectural discourses and its attitudes.
Understanding the taste and aesthetic judgment as the requirement of architectural encounter or the issue of values, organizing the social vison in the architecture of Iran during recent decade is the main trend of this study.
Although the notion of modernism as a result of some kind of unrest in the conditions of culture and the economy of architecture, although a significant subject in contemporary Iran, but "academic innovation" or "new to cultural management" is a more recent and significant phenomenon, especially the concept And shows the examples of "elite" in Iranian society and severely damages them.
Shedding light on the cultural consumption in the classic theses are based on two variables namely social class and cultural value and it seems that the conditions of establishing change in the taste and consequently, architectural aesthetic judgment is derived from mechanism of change of insight and revamping of values in cultural paradigm (Zahedi, 2016: 180).
Architecture and its beauty preferences in our society for people who experience a shared life in some way or another can serve as insight in production and value in various doctrinal paradigms with putting the general interpretation about their culture as the axis.