چکیده:
Many ancient ceremonies and rituals of Iran, in addition to their ritualistic and humanitarian
characteristics, have a role in social and economic affairs and have remained stable within the
economic, social and cultural structure of the society. Since graphics is an art related to the
community, the artists’ awareness of various cultural backgrounds and familiarity with the identity
of the society and its proper use is inevitable. The present research studies the presence of some of the most important symbols of Iranian festivals in posters. Using a descriptive-analytic method, the following two questions are answered; what are the visual expression techniques implemented in designing posters related to Iranian festivals? and how have Iranian festivals become figurative in contemporary posters? In response to the questions, it has been tried to identify the way to reflect Iranian festivals in posters, and therefore the appearance of these symbols has been assessed. The aim of this study is to peruse the techniques that have been used by the designer to portray them. The present study has analyzed 15 contemporary posters and has examined five important posters related to ancient Iranian festivals and found that the designer has directly used symbols related to each festival in most of the artworks studied. In the analysis of the artworks related to the celebrations, most of the general structures of the artwork were of an original and combined form in detail. In these posters, artists have tried to communicate with the audience using techniques such as typography and printing, and visual elements such as rhythm, texture, color, form, and symbols. This function has strong and weak points in expressing concepts. This research has been able to determine these points through the structure analysis of the posters.
خلاصه ماشینی:
org International Journal of Applied Arts Studies IJAPAS 3(1) (2018) 67–80 Representation of Symbols and Signage of Ancient Iranian Festivals in Contemporary Posters Samane Khanjania, Maryam Larib* aDepartment of Art and Architecture, Yazd Branch, Islamic Azad University, Yazd, Iran bFaculty member of Research Arts, Islamic Azad University, Islamshahr Branch, Islamic Azad Uniersity, Tehran, Iran Received 8 May 2018; revised 25 May 2018; accepted 12 June 2018 Abstract Many ancient ceremonies and rituals of Iran, in addition to their ritualistic and humanitarian characteristics, have a role in social and economic affairs and have remained stable within the economic, social and cultural structure of the society.
In these posters, artists have tried to communicate with the audience using techniques such as typography and printing, and visual elements such as rhythm, texture, color, form, and symbols.
With knowledge of the techniques that have been used to create the work of art, graphic designers analyzed the type of composition and use of various visual elements such as color, rhythm, surface, etc.
What is important in this research is the way designers interact with the elements, the composition of different visual elements, and the use of various graphical techniques to present themes such as movement, vitality and expression of different emotions to identify the most important aspects involved in the formation of an effect to convey the concept.
He focuses on visual elements such as color, rhythm and movement in his artwork and analyzes the role of rituals and celebrations in the final formation of the work based on the principles of art.