چکیده:
Textbooks considered as one of the most important genres of academic writings would guarantee effective teaching and learning in EFL/ESL courses. Since textbooks are gaining more and more importance, the knowledge of their rhetorical organization that provides learners and teachers with efficient use of their content seems necessary. This article describes the rhetorical organization of the textbook genre based on Parodi’s three-tiered framework consisting of macro-move, move, and steps, which provides a detailed description of a textbook as an extended and lengthy genre. This study aims to rhetorically investigate four ESP textbooks written for undergraduate university programs for accounting students that were developed and published by Payam-e Nour University (PNU), as one of the largest universities in Iran. In order to fulfill the goals, the article aims to investigate the changes made over time in terms of move analysis between two series, each include introductory and advanced ESP textbooks, as well as explicate moves, steps, and their communicative purposes with their accompanying examples. The results aiming at enhancing learners’ and teachers’ perspective toward this genre provide a vivid picture of different rhetorical parts associated with various communicative purposes.
خلاصه ماشینی:
In order to fulfill the goals, the article aims to investigate the changes made over time in terms of move analysis between two series, each includes introductory and advanced ESP textbooks, as well as explicate moves, steps, and their communicative purposes with their accompanying examples.
In recent years, some informative studies have been undertaken about SAMT (the Iranian organization for researching and composing university textbooks in the humanities) ESP textbooks, which is mainly done through evaluation checklists (Tajeddin, 2005; Razmjoo & Raissi, 2010; Mostafaie & Ershadi, 2015), yet considering the fact that PNU is one of the most important sources of ESP profession in Iranian academic setting, the studies about PNU ESP textbooks from different perspectives are really needed, especially in terms of rhetorical and structural move analysis.
The features that should be included in the development of ESP textbook are the inclusion of authentic materials (Day, 2003), motivating texts (Dudley-Evans & St John, 1998), and meaningful activities and tasks (Bernard & Zemach, 2003).
Although there is some research in English (Love, 1993; Myers, 1992; Salager-Meyer, 1990), to the best of the researcher’s knowledge little attention has been paid to Iranian university textbooks from rhetorical point of view, and those that exist focus on textbook evaluation through evaluative checklist, which is a rather different strand of research (Zangani, 2009; Razmjoo & Raissi, 2010; Davari et al.
The macro-move Preamble, which constitutes the beginning sections of a textbook (Prologue/Preface, Content Index, Index or Symbols Abbreviations, and Introduction), serves to guide the readers throughout the textbook by providing the preliminary information that enhances learners’ understanding of rhetorical discourse.