چکیده:
The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to Formulate Blue Ocean Strategy. Finally, based on the study results, the paper proposes the best strategy for Salim Company. Although this paper covers the case of one company, the model presented here can help other companies to select the best available strategy
خلاصه ماشینی:
Therefore, the main objective of this research is to develop an appropriate strategy for the parts manufacturing companies based on the case of Salim Engineering Company using the Blue Ocean approach.
Comparing the value of innovation and competitive strategies (Kim and Mauborgne 2005) Blue Ocean idea was first offered by Professor Hill (1988) at Michigan State University.
The study applies five competitive forces model of Porter and analysis of SWOT to find the key success factors for LED lighting manufacturers and provides recommendations for the development of Taiwan’s LED Lighting industry based on the case study of Company A.
The author stated that Blue Ocean Strategy is a pattern consistent with strategic thinking in the field of creating new industries and markets in which demand is created rather than being fought for, and the competition is irrelevant.
The following tools along with TOPSIS technique of Blue Ocean Strategy have been used in the study: Strategy canvas - to define the strategic situation of Salim Company Tetrahedral network - to create the appropriate changes in the factors affecting the parts manufacturing industry Six-path - to create a pattern of unrivaled markets of every industry in 6 ways: functional and emotional attributes of the buyers, complementary products, exploration of strategic groups, alternative industries, exploration between the customer and non-customers chains, exploration of time.
Strategic situation of Salim Company {مراجعه شود به فایل جدول الحاقی} There is another key tool for creating Blue Oceans that complements the four- step decision-making model.