Skip to main content
فهرست مقالات

Reasons for the Lack of Sponsor’s Support of Professional Female Athletes in Sanandaj

نویسنده:

(4 صفحه - از 13 تا 16)

خلاصه ماشینی:

"By investing in sports, governments and private companies can achieve a lot of advantages; on the other hand sports can play an effective role in their different aspects of economical developments. Results of a research based on developments and strategy of attracting a sponsor in Canadian women’s ice hockey showed that the goal of companies to attract sponsors is to increase the sale, involve community, introduce the brand and increase awareness so having a sponsor can cause useful effects. RESULTS Table 1 showed 66% of managers believed that professional women sports can increase sales less than average. رجوع شود به تصویر صفحه According to table 2, 44% of managers believed that women sports can increase people’s awareness of the company very little. 68% of corporate managers believed that women sports has no effective role in attracting new customers."

صفحه: از 13 تا 16
13 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

‌ ‌‌‌ANNALS‌ OF APPLIED SPORT SCIENCE–Special Issue

First National Congress of

"New Scientific Consequence‌ for‌ Iran‌’s Sport Development" Lahijan Branch, Islamic Azad University, 2014, 10-11 December

w w w . aas s j our nal. c om‌

ISSN (Online): 2322 – 4479

Reasons for the Lack of Sponsor’s Support of

Professional‌ Female Athletes in Sanandaj‌

1Ghazal‌ khoshnudi∗, Bahar mardokhi2

1. MA in sports management, Lecturer in physical education, Islamic Azad University, Sanandaj.

2. MA in sports management, Lecturer in education, Kordestan, Sanandaj.

INTRODUCTION

orts and economic has an interaction‌. By investing in sports, governments and private companies can achieve a lot of advantages; on the other hand sports can play an effective role in their different aspects of economical developments. One‌ of‌ the funding ways for doing sports activities specially championship activities, is to attract companies and organizations as sponsors. In recent years, it has been several new professional women sports leagues‌ (basketball‌, football, softball and volleyball). It shows women do like playing sports all the time. There are a lot of studies about effective factors of the presence of sponsors in sports‌; however‌ most of these studies have been devoted to professional and between men’s school sports not women sports activities. Results of a research based on developments and strategy of attracting a sponsor‌ in‌ Canadian‌ women’s ice hockey showed that‌ the‌ goal‌ of companies to attract sponsors is to increase the sale, involve community, introduce the brand and increase awareness so having a sponsor‌ can‌ cause‌ useful effects.

METHOD

∗ - Corresponding Author:

Ghazal khoshnodi

E-mail‌: gkhoshnodi‌@gmail.com

14 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

15 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

16 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9