ANNALS OF APPLIED SPORT SCIENCE–Special Issue
First National Congress of
"New Scientific Consequence for Iran’s Sport Development" Lahijan Branch, Islamic Azad University, 2014, 10-11 December
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ISSN (Online): 2322 – 4479
Reasons for the Lack of Sponsor’s Support of
Professional Female Athletes in Sanandaj
1Ghazal khoshnudi∗, Bahar mardokhi2
1. MA in sports management, Lecturer in physical education, Islamic Azad University, Sanandaj.
2. MA in sports management, Lecturer in education, Kordestan, Sanandaj.
orts and economic has an interaction. By investing in sports, governments and private companies can achieve a lot of advantages; on the other hand sports can play an effective role in their different aspects of economical developments. One of the funding ways for doing sports activities specially championship activities, is to attract companies and organizations as sponsors. In recent years, it has been several new professional women sports leagues (basketball, football, softball and volleyball). It shows women do like playing sports all the time. There are a lot of studies about effective factors of the presence of sponsors in sports; however most of these studies have been devoted to professional and between men’s school sports not women sports activities. Results of a research based on developments and strategy of attracting a sponsor in Canadian women’s ice hockey showed that the goal of companies to attract sponsors is to increase the sale, involve community, introduce the brand and increase awareness so having a sponsor can cause useful effects.
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