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Study of Social Identity Differences among National Athletes of Team and Individual Athletic Fields

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"c om ISSN (Online): 2322 – 4479 Analysis of Factors Affecting Managers' knowledge of Sports Sponsorship in Attracting Sponsors of Sport in Western Parts of Iran 1Meysam Nazari Ghanbari∗, 2Abdullah Farhadfar, 3Reza Amiri 1. Due to lack of sufficient information and lack of financial support for sport in the Western provinces in Iran, the present study attempts to analyze the Corresponding Author: Meysam Nazari Ghanbari E-mail: meysam. RESULTS Research Question: what are the most important factors influencing knowledge management on attracting sports sponsors in the Western provinces in Iran? Factor analysis of the research question Factor Weight Sub-indicators Kermanshah Kurdistan Lorestan Hamedan Ilam Total The impact of tax cuts in enhancement of incentives for investment in the field of sports 0. Also, in terms of the statistical samples, the most important indicator in managers’ knowledge about sponsorship is attraction of the sponsors in the western provinces in Iran. CONCLUSIONS Results showed that the sports of the Western provinces in Iran is not sufficiently powerful in terms of attracting sponsors and the indicator under consideration, i. The results of the present paper are consistent with those of Babamleky et al (2013) which regard the tax cuts as a main factor influencing reduction in investment incentives in attracting exercise sponsors in Kermanshah province. Pathology of sports sponsors from the perspective of managers, government agencies and the private sector in the province of Kermanshah, Islamic Azad University of Boroujerd 2- Smith ACT. , & others (2010); Barriers to attract sponsors in the sports industry in Azarbaijan Shargy province, Journal of Beyond Management, Vol. III, No. 10, pp."

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5 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

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8 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

9 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

ANNALS OF APPLIED SPORT SCIENCE‌–Special‌ Issue‌

First National Congress of

"New Scientific Consequence for Iran’s Sport Development" Lahijan Branch, Islamic Azad‌ University‌, 2014, 10-11 December

w w w . aas s j our nal. c om

ISSN (Online): 2322 – 4479‌

Analysis‌ of‌ Factors Affecting Managers' knowledge of Sports Sponsorship in Attracting

Sponsors of Sport in Western Parts‌ of‌ Iran‌

1Meysam Nazari Ghanbari∗, 2Abdullah Farhadfar, 3Reza Amiri

1. MA in sports management, teacher‌ of‌ physical education in Kermanshah

Department of Education, Iran

2. MA in sports management, teacher of physical education‌ in‌ Kurdistan Department of Education, Iran

3. Ph.D. Student of Sports Management, University of‌ Tehran‌, Kish Pardis, Iran

INTRODUCTION

One of the‌ areas‌ of‌ economic development in today's world is undoubtedly‌ the‌ sports industry. Given the astronomical contracts of athletes, television and media revenue of‌ sports‌, sports tourism which attempts to‌ hold‌ national and‌ international‌ competitions‌, etc. it could be said that‌ sports‌ in the world today is one of the main factors influencing the‌ economy‌. Economic development of sport is dependent‌ upon the level and‌ quality‌ of investment in this industry‌ and‌ strong and efficient financial support in this area enhance national economic development and‌ also‌ accelerates the development of sports‌ and‌ economy‌ (1). Smith (2008) regard‌ sports‌ sponsorship in sports today‌ as‌ one of the main sources of revenue (2). Moharramzadeh (2007) states that the sponsorship in‌ the‌ revenue generation in sports sector is‌ the‌ second most‌ important‌ factor‌ following broadcast TV, in‌ a fashion that the value of their participation some companies McDonald's, Kodak, Visa, Adidas and Cola‌ in‌ the Olympics has been over 170‌ million‌ Dollars‌. Ryan‌ (2004‌) reports that the‌ sponsors‌ of South Australian Football pay a 49.7 million dollar grant annually for the development of this sport‌ in‌ the‌ Southern Australia (3). The results of some studies‌ show‌ structural‌ and‌ administrative‌ obstacles‌ in various sectors of sport as one of the barriers to attracting sponsors. Exercise without sponsorship from businesses and industries cannot continue to survive. This is because‌ some researchers believe that today’s sport is too much dependent on the sponsors (4). Due to lack of sufficient information and lack of financial support for sport in the Western provinces‌ in‌ Iran, the present study attempts to analyze the

Corresponding Author:

Meysam Nazari Ghanbari

E-mail: meysam.nazari2002@yahoo.com

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11 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

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