Analysis of purchase decision hedonic and utilitarian products in the face of time pressure and multiplicity of options and choice overload - Mousavi‌Baigi,‌Seyyed‌Mohammad; Anjidani,‌Majid; Mousavi‌Baigi,‌Seyyedeh‌Fatemeh; Raei‌Mehneh,‌Marziyeh; Khaleghi,‌Hoseyn (کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی, 2022)