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  Investigating the Antecedents of Brand Citizenship Behavior in financial institutes

  Corresponding Author : Siyavooshi، Maliheh ؛ Writer : Abedin، Bahareh ؛ Dehghani Dashtbani، Maliheh ؛

  Journal:International Marketing Modeling»Summer and Autumn 2020, Volume 1 - Number 2 (‎15 page(s) - From 78 to 92 )

  Keywords:brand identificationBrand TrustBrand commitmentBrand citizenship behaviorBrand pride

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