چکیده:
In today’s competitive world, companies must have great attention to
customers and their needs to gain competitive advantage. The method used
in this research is survey. In this study, sampling size is based on Morgan
table which included 50 managers. In this study, to determine the reliability
Cronbach’s alpha coefficient was used for the research tool for data
collection which was questionnaire. Descriptive statistics were used to
analyze the information including frequency, mean, standard deviation as
well as inferential statistics including Pearson correlation test were used to
verify hypotheses. The results showed that advertising as well as audio
advertising have an impact on increasing sales.
خلاصه ماشینی:
Impact of business strategies on in selling products increase in private stores in Hamadan Province, Iran Ashkan Yousefi1, Ali Dadvand2 and Mojtaba Rahimi 1MA of Executive Management (EMBA) Strategic Orientation Ashkanyousefi90@gmail.
Keyword: Performance, business strategy, competitive advantage, advertising, Hamedan * Corresponding author: Dadvand Peer review under responsibility of UCT Journal of Management and Accounting Studies INTRODUCTION In the global world of business today, marketing activities have become very competitive and enterprises are doing just about anything in order to remain relevant and still meet the ever dynamic needs of their customers.
People are now better educated and the global world of business today is a very dynamic one in order to satisfy the changing needs of customers, you must first know their needs and that is where marketing strategy begins.
Marketing strategies are used to increase sales, launch new products and generally provide profit for a company (Cyprus 2010).
Synthesizing some of the theories available in strategic management with the insights available in the marketing strategy literature to develop an integrated conceptual framework for linking marketing with business performance is the objective of this paper.
Recent strategic management explanations of firm performance therefore indicate that while valuable, rare, inimitable, and non-substitutable resources may be beneficial to the firms that possess them, firms also require complementary capabilities in order to deploy available resources in ways that match the dynamic market conditions they face to drive business performance over time (e.