چکیده:
Information nowadays is easily accessible by electronic communication technologies and internet has a privileged status as the primary information source in the public sphere. For this reason and in order to identifying the role of internet on developing health information in this article, researcher intends to provide information about” e-health” and the “communication and e-health”,“computer mediated communication (CMC)”, Customer Health Informatics (CHI) and “e-health literacy”. Then it will provide information regarding “internet effects on accessing health information regarding the physician’s viewpoints " and will determine if in their viewpoints “skills of using internet, motivation for using it, interaction with others by the internet, reliance on the internet and social positions of physicians have any effects on gaining health information via internet or not on physician’s viewpoints. A total of 50 physicians were given questionnaires. The research was conducted in five big hospitals of Tehran that were selected according to the highest index of number of active bed. The measurement tool of the research is questionnaire. The results of this research indicate that on physician’s viewpoints, skills of using internet have a role on assessing health information and relying on the internet in order to assess health information also plays role, and physician’s interaction with patients and also their social conditions influence on assessing health information via internet. Through analyzing human communication and health promotion necessities such as internet, the researcher came to understand that communication will have a key role on facilitating human interaction on health information.
خلاصه ماشینی:
"Analyzing Physician’s Viewpoints on Health Communication Dr. Amirmasoud Amir Mazaheri1, Loya Izadi2 1-Islamic Azad University, Central Tehran Branch, Department of Sociology, Tehran, Iran 2- Islamic Azad University, Central Tehran Branch, Department of Social Communication Sciences, Tehran, Iran Abstract Information nowadays is easily accessible by electronic communication technologies and internet has aprivileged status as the primary information source in the public sphere.
For this reason and in order to identifying the role of internet on developing health information in this article, researcher intends to provide information about" e-health" and the "communication and e-health","computer mediated communication (CMC)", Customer Health Informatics (CHI) and "e-health literacy".
Psychological factors that mediate change are as follows: promoting interactivity and participation, providing customized and contextualized information, expanding the mix of media channels, prospects for leadership and investment in e-health communication, implications for research, theory and practice (Neuhauser and Kreps, 2003, 12-18).
According to the hypothesis, namely "on physician’s viewpoints, there is a relationship between interaction of physician’s and their patients and using internet in order to accessing health information.
According to the hypothesis namely, "on physician’s viewpoints, there is a relationship between social position of physicians and using internet in order to accessing health information.
Consumer e-health requires basic reading and writing skills, working knowledge of computers, a basic understanding of science, and an appreciation of the social context that mediates how online health information is produced , transmitted, and received or what can be called e-health literacy."