Hasan Gholami Ghajari

Gholami Ghajari، Hasan/ 1 مقاله

1.

How Factors of the Interpretive Structural Model Affect the Intent to Buy Original Brand Soccer Balls?

نویسنده : Gholami Ghajari، Hasan ؛ Kalateh Seifari، Masoumeh ؛

مجله:Annals of Applied Sport Science»Winter 2017, Volume 5 - Number 4 (‎7 صفحه - از 85 تا 91 )
کلیدواژه ها:Perceived value Brand Identity brand image Ball Appearance Brand Name Country of Manufacturer Congruence of Price and Quality Brand Store Sales Intention to Buy

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