خلاصة:
It is now a known fact that media users prefer electronic news sites over traditional mass media، mainly because they provide wider range of capabilities and yet they do not perform the same limitations that time and location enforce on mass media users. As the number of electronic news sites increases so does their users، however، there has not been any development in designing a model that can be used to evaluate the efficiency of such sites. It seems therefore plausible to set the purpose of this study on designing a model that can be used to evaluate the service quality of such electronic news sites. We claim this model can contribute to improvement of such sites through evaluating their strengths and weaknesses by such model. The paper will also seek grounds of applying this model to evaluation of electronic news sites in Iran، with a focus on what the main priorities of Iranian users are. For this purpose، we first launched a literature review on web-qual and also interviewed selected experts to see what their opinions are. This led to identifying 51 dimensions and indicators as tools of measuring quality of such sites. We then used such dimensions and indicators in the form of questions that were inserted in a questionnaire. We then selected a number of users of electronic news sites to find out whether they also consider such dimensions and indicators as proper tools for evaluating strengths and weaknesses of electronic news sites. The data were then collected and analyzed using confirmatory factor analysis. The results helped us to design a model in which modes of improving sites were identified. Such model functions based on considering two elements: 1- the first element focuses on common aspects of all electronic sites such as attraction and accessibility; and، 2- the second element focuses on specific aspects of the site such as how news is delivered.
ملخص الجهاز:
) 15 Helping to socialize the user 41 Possibility of membership and receiving news and information via email 16 Creating a sense of pleasure while using the site 42 Having an RSS feed 23 17 Innovation in site design 43 Possibility of customization 24 with individual ID 18 Creativity and innovation in presenting news and information 44 Creating the possibility of analysis for users 19 Providing a volume of news and information commensurate with the needs of different users 45 Avoiding bias in stating news and analysis 20 Paying attention to user opinions 46 Avoiding political bias on the site 21 Short waiting time for site loading 47 Possibility of searching the site 22 Short waiting time for the site to respond to user interaction 48 Possibility of accessing news and information in international languages 23 Usefulness of news and information on the site 49 Providing the possibility of interaction and polling 24 Multimedia capability of the site (audio, video) 50 Separating information for provinces 25 Providing appropriate analysis 51 Possibility of connecting with various browsers 26 Separation of the analysis section from the news section like Internet Explorer 25, Firefox 26 and Row Component Row Component Opera 27 and obtaining accurate and appropriate information Data Analysis Considering that the number and name of the model dimensions were not specified in advance for constructing the InewsQual model, exploratory factor analysis was used to determine these dimensions.
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